Although some establishments tend to combine sales and marketing arms into the same department, their scope of work is often very different in nature. For the sake of saving expenses as well as killing two birds with one stone, management takes the higher road. Marketing degree jobs normally require suitably trained individuals to work with various teams in order to establish sound grounding of the product or service at hand. To gauge public awareness and acceptance, trained marketers go out into the field. Data collected is then compiled and analyzed to better ascertain whether selling ice in the Arctic region or Sahara Desert make a better marketing plan.
The marketing manager is tasked to draw up strategies akin to battle plans to ensure minimal casualty in cost and time. Ultimately, failed endeavors put the manager’s job on the chopping block. Success also needs constant monitoring and tweaking as supply and demand conform to the laws of gravity of ups and downs. Although one may brandish the best of colleges on the marketing degree, jobs continue to remain secure so long as one brings in the numbers.
Although many deem themselves suitable material for this form of employment, it demands long hours, camaraderie with clients and others in the industry in the face of tight deadlines coupled with the need to generate new and evolving ideas to attract more customers. If one cannot stand the heat, it is best to make a quick exit from the kitchen. However, the elite few thrive on the high pressure cooker of a working environment. Trained marketers with vast experience normally survive the effects of a lagging economy as they see potential market in all areas of industry. Job security and rewards are also handsome in the form as bonuses and stock options laid out for those able to deliver the goods.